The INSPYRE Innovation Hub in Syracuse was designed as an open innovation center for start-ups and small businesses. The goal was to create a strong visual statement in the outdoor area and make the innovative spirit of the location visible. A solution was required that would generate maximum attention, offer flexible content control, and clearly communicate the hub’s forward-looking brand image to the outside world.
easescreen implemented a large-format LED wall in the outdoor area directly at the main entrance. The installation ensures that the hub is visible from a distance and stands out from its surroundings with bright, dynamic content. The LED wall serves as a digital flagship, effectively showcasing events, programs, and brand messages. The system is centrally managed via the easescreen digital signage software, allowing content to be updated flexibly and remotely at any time.
Compared to traditional outdoor advertising, LED walls offer decisive advantages: their brightness and motion naturally attract attention, convey emotions, and enable real-time content updates. For an innovation-driven location like INSPYRE, this creates a modern and dynamic external presence. Combined with the scalable easescreen software solution, a future-proof communication platform was created that effectively unites branding and information.
The INSPYRE Innovation Hub is the largest business incubator in New York State and is located in downtown Syracuse. It evolved from the former Tech Garden and supports start-ups and small businesses with workspace, networking, consulting, and access to funding.
Scroll to top
