Requirements
Dorotheum, the leading auction house in Central Europe, needed a modern and appealing solution for its jewelry branches. The goal was to implement a digital signage solution that harmoniously blends with the existing architectural environment while drawing maximum attention to the displayed products. It was also crucial that the content could be centrally designed, planned, and distributed to ensure a consistent and professional appearance across all branches.
Implementation
Cancom successfully met Dorotheum’s requirements by equipping six more jewelry branches with a customized digital signage solution. Now, a total of 23 locations across Austria feature these modern digital POS systems. These systems are designed not only to fit perfectly into the respective branches visually but also to attract customer attention. The central management of content ensures a consistent and high-quality presentation of offers and new items.
easescreen at Dorotheum
The digital signage solution at Dorotheum is based on the powerful software from easescreen. With easescreen, content is centrally designed, planned, and distributed to various locations. This enables Dorotheum to present uniform and engaging advertising messages perfectly tailored to their target audience. The harmonious integration of displays into the branches and the central control of content ensure that Dorotheum can effectively and modernly present its products and services.
About Dorotheum
Over 300 years after its founding by Emperor Joseph I, Dorotheum in Vienna is the largest auction house in the German-speaking world and a leader in Central Europe. It is also one of the oldest and largest auction houses globally. Today, Dorotheum has branches and representations in cities like Munich, Düsseldorf, Hamburg, Milan, Rome, London, Prague, and Brussels. These locations regularly hold previews of the top lots of their auctions.
