Requirements
FLO Merchandising, one of the largest shoe retailers in Turkey, aimed to maximize the impact of digital advertising at the Point of Sale (POS). With over 80 stores in more than 14 countries, it was crucial to find a solution that enabled consistent brand presence and targeted customer engagement. The rollout of 150 licenses across various countries marked the first step in implementing a modern and effective digital signage solution.
Implementation
easescreen provided a versatile and scalable solution for FLO by using a multi-platform approach across different stores. This included the integration of:
- LED Walls
- Video Walls
- Info Displays
These technologies were strategically employed to enable dynamic presentation of advertising content that immediately captured customer attention at the POS. The implementation was efficiently and professionally executed in collaboration with the Turkish partner Ledeca.
easescreen at FLO
Due to easescreen, FLO can flexibly adapt to the individual requirements of each store, supporting the company’s global expansion. The dynamic presentation of advertising content significantly increased customer attention at the Point of Sale (POS). The appealing visual effects of the LED and Video Walls immediately drew customer attention, enhancing brand perception and boosting sales.
