Requirements
In the modern fashion industry, the customer experience is paramount. s.Oliver recognizes this and makes a clear statement about the future of product presentation with its new hybrid showrooms. The B2B stores of the s.Oliver Group showcase various brand worlds and combine physical products with digital enhancements, in line with the motto #TheFutureIsHybrid. The focus is on an immersive experience for visitors, encompassing both tactile and digital elements. The requirements for these innovative showrooms were clear: seamless integration of digital and physical elements, impressive visual effects, and a reliable, centralized software solution for content management.
Implementation
In collaboration with our partner ICT AG, easescreen has realized the hybrid showrooms. A total of 23 Austrian branches are already utilizing digital POS solutions. The installation includes LED walls and screens in various formats as well as steles with touchscreens for use by visitors and POS managers. The easescreen software enables centralized design, planning, and distribution of content, ensuring an efficient and consistent presentation of the brand worlds. By combining state-of-the-art LED technology and interactive touchscreens, visitors are transported into a hybrid world that merges the best of both realms.
easescreen at s.Oliver
The collaboration with the fashion brand impressively demonstrates the benefits of the easescreen platform in the field of digital signage solutions. Thanks to easescreen, the hybrid fashion studios connect the existing showroom offerings with the advantages of digital ordering, thus expanding the possibilities for the sales team. The software’s intuitive user interface and reliable performance meet high standards and enable effective and engaging product presentations. With easescreen, s.Oliver’s vision of creating a seamless and immersive customer experience is successfully realized.
About s.Oliver
s.Oliver is a German clothing manufacturer and retail chain operator based in Rottendorf, Lower Franconia. Founded in 1969 in Würzburg, the company has developed into a significant brand in the fashion industry.
