Requirements
For over 400 EDEKA stores in Northern Bavaria, Saxony, and Thuringia, the implementation of an efficient Digital Signage system was a central requirement.
The goal was to reduce the workload of employees, create a consistent appearance, and provide real-time offer information for customers.
Implementation
The company opted for easescreen as their Digital Signage solution. This allows for centralized management of all stores while also offering the possibility for local adjustments through specially defined user groups.
Through a specially tailored web interface, employees have the ability to exchange and update content easily, ensuring that customers always receive current information.
This is a project of our partner Viewento.
easescreen at EDEKA
The use of easescreen enables the grocery retailer to implement dynamic pricing systems while maintaining a consistent appearance in their stores. Customers benefit from real-time offer information, while employees can work more efficiently.
About EDEKA
EDEKA is a widely recognized brand that is familiar to almost everyone or has been visited by everyone at some point. As a cooperative association, the EDEKA Group forms the backbone of this brand and is one of the leading food retailers in Germany. With a wide network of stores, the company offers its customers a comprehensive selection of high-quality food and daily necessities.
