LEH – Dynamic Pricing Systems in Retail

Over 400 EDEKA stores throughout Germany rely on easescreen as their Digital Signage solution. Whether it’s the deli department, vegetables or special offers: Digitization significantly reduces the workload of employees and also ensures a uniform, tidy appearance. All stores can be managed centrally, but specially defined user groups also allow local access.

Customers benefit from real-time offer information, while employees can access a specially tailored web interface. This makes it easy to exchange and update content. For example, this prevents products that are sold out from being advertised while others are hardly noticed.

This is a project of our partner Viewento.