Requirements
Kaufland, a leading retail giant, made a significant leap into the digital future. The project’s goal was to support customers along their journey with relevant and targeted information. Each display needed to present content tailored to the specific department and regional characteristics. It was crucial for the stores to be able to activate or deactivate items and promotions independently, allowing them to quickly respond to regional events.
Implementation
To meet these requirements, the food retailer opted for the advanced digital signage software from easescreen. The initial rollout covered 400 stores in Germany, with each store receiving at least 20 displays. These screens were strategically placed in the stores to achieve maximum visibility and impact. The software enables stores to independently activate or deactivate items and promotions, facilitating rapid adaptation to regional events and customer needs. By assigning each display to a specific department and utilizing geotargeting, content can be targeted to the relevant customer group.
easescreen at Kaufland
The integration of the easescreen solution brought numerous advantages. The digital signage software functions as a fully automated omni-channel system and features a cascading server architecture, ensuring high reliability and performance. Its unlimited scalability allows Kaufland to easily expand and adapt the solution to future needs. Additionally, easescreen offers interfaces to campaign management systems, media servers, and Kaufland’s inventory management system, enabling seamless content integration and management. With precise audience targeting through geotargeting, Kaufland was able to address its customers more effectively and significantly enhance the shopping experience.
About Kaufland
Kaufland is one of the leading retail chains in Europe, offering a wide range of daily necessities. With over 1,500 stores in eight countries and more than 155,000 employees, Kaufland is not only a major employer but also a preferred shopping destination for millions of customers. This page provides comprehensive information about Kaufland’s history and values, as well as the diverse range of products and services the company offers its customers.
