Requirements
The Austrian pharmacies place a high value on health and customer service. To enhance the experience across their over 200 locations, they sought a solution that would accompany customers from entering to leaving the pharmacy. The goal was to reduce waiting times with informative and entertaining content while providing an attractive advertising space for industry companies. This digital signage system needed to be centrally manageable yet locally customizable to maintain the unique character of each pharmacy.
Implementation
CANCOM Austria AG implemented a comprehensive digital signage system in the pharmacies, controlled via UMTS. This system uses the versatile easescreen software, which offers infinite scalability and facilitates the integration of new locations. The central management server allows efficient content administration, while local adjustments can be made by the individual pharmacies. The screens display both general and pharmacy-specific content, editorially planned by GSK-Gebro, ensuring that the information is always relevant and up-to-date.
easescreen at Austrian Pharmacies
The introduction of the easescreen digital signage solution in Austrian pharmacies has been a great success. The system provides a user-friendly interface and high stability, simplifying content management and improving operational efficiency. Customers benefit from reduced waiting times and relevant information, while pharmacies have an attractive advertising space. Positive feedback confirms the success of the project:
“For a digital signage project of this size, easescreen as software has more than convinced us.”
About Austrian Pharmacies
Austrian pharmacies are deeply embedded in the country’s healthcare system and continuously improve their service with modern technologies. With over 200 locations, they offer not only medical advice and products but also create a pleasant and informative visitor experience through innovative solutions like the digital signage system. By partnering with CANCOM and utilizing easescreen software, they set new standards in customer communication and service, making every pharmacy visit a positive experience.
