Requirements of BENU
With digital signage solutions for BENU, the goal was to improve customer communication and create an engaging retail experience. The aim was to enhance the efficiency of information delivery and offer customers an attractive and modern pharmacy experience. With over 180 screens across pharmacies throughout Slovakia, a centralized content management system was required to positively influence customer response. The flexible licensing structure and financial benefits of the one-time payment option offered by easescreen were also significant factors in the decision.
Implementation
The technical implementation in the pharmacies included the installation of over 180 screens using only 150 licenses, thanks to the efficient license utilization of easescreen. The displays are seamlessly integrated into the furniture, creating an immersive retail experience. Video walls made of bezel-less LCD displays serve as eye-catchers and contribute to the aesthetic and emotional design of the pharmacy spaces. The content primarily includes image and video files in various formats such as jpg, png, psd, mp4, mov, and Adobe Flash, showcasing the media versatility of easescreen.
easescreen at BENU
For the past five years, the company has successfully relied on easescreen’s digital signage solutions. Positive customer feedback and centralized content management have driven the continuous planning of additional points of visualization. The implementation and maintenance are supported by the reliable partner QEX, responsible for both the hardware solutions and the integration of the easescreen software.
BENU says:
“We enjoy working with QEX and their hardware solutions and the easescreen software. They are a very reliable partner whom we can always count on.”
About BENU
BENU is a renowned pharmacy chain in Slovakia, distinguished by its sustainable growth in the healthcare sector. With a strong focus on customer service and innovation, BENU has significantly expanded in recent years, leveraging modern technologies to meet customer needs.
